Author: Carla Marshall

Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO.

7 Painful Truths EVERY Small YouTube Creator Needs To Hear

These are seven painful truths you really need to learn as a YouTuber. You’ll progress faster if you do. Give them some thought so you can move forward with more success than you thought possible. Read ahead for our tips or watch the following video for more info: #1: YouTube’s Algorithm is NOT Responsible for the Failure of Your Low-quality Content Sorry, but poor-quality content will not gain traction no matter how hard YouTube pushes it. 99% of the time, if a video flops, there’s a legitimate reason why. Many creators attribute their video’s underperformance to YouTube’s algorithm without fully examining the analytics. The truth usually lies deeper in the data. Read The YouTube Algorithm Explained: Top 5 Things You NEED to Know to understand how the algorithm really works. #2: Content is Queen, and Thumbnails are King The best content in the world will always be held back by a poor title or thumbnail. Just like the tastiest food in the world won’t be eaten if it looks unappealing. Now, this is not giving you permission to make a garbage video and make a banger title and thumbnail for it. That’s not going to work. But don’t think that… Continue reading 7 Painful Truths EVERY Small YouTube Creator Needs To Hear