Here are three changes that will absolutely blow up your channel this year. The third one may shock you but bear with us – it could make all the difference to your success on the platform. Read on for our three tips, or watch our video for more information:
#1 Prioritize Upload Consistency Over Perfection
We want you to break the bad habit of not posting. No other tips in this video will work unless you upload. We know the advice about being consistent has been hammered into the ground, but it’s true. Consistency is the foundation of YouTube success.
Think about yourself a year from now. Where do you want to be? How do you want your life to change? The gap between where you are at now and where you want to be can only be bridged by uploading again and again, and again and again, and again and again.
It is going to be hard. You’re going to have to make sacrifices, stay up late, say no to going out with friends, skip the Netflix binges, and even unplug from social media so you can redirect your energy into creation. The pain of discipline is far less than the pain of regret.
#2 Copy Fundamentals but Create Originals
Every time a creator cracks the code of success, it’s only a matter of time before they start to get copied. Ryan Trahan copied. MrBeast copied. Literally, any creator who finds a winning format copied another creator.
Copying isn’t always wrong, it’s when the copying is way too exact that it becomes a potential problem. It is okay to see something that you’re inspired by so you can take it and make it better, or make it different, or give it to your community in your unique way. It’s a problem when the copying isn’t used as a springboard to find your own unique style.
Copy the fundamentals if they interest you but then create your own originals. What fundamentals? The behaviors, habits, and philosophies of successful creators. It is okay to be inspired by successful ideas, but if you really want to blow up, you need to be inspired by successful traits too.
If you want to win like Ryan Trahan, don’t completely steal his format. Steal the creativity it took to come up with it. If you want to be like MrBeast, don’t copy his style, copy his discipline, dedication, and determination. Those traits, those fundamentals, will make you a successful creator no matter what your style is.
You can also use TubeBuddy’s Competitor Scorecard tool to compare your channel against your competitors over the last 30 days or longer. This will give you insights into what strategies – or fundamentals – are actually working for those channels so you can take note of them.
#3 Find Mistakes in EVERY Video
So many creators get started, but not many get better over time. They focus on producing and posting, but they never focus on perfecting. The truth is many creators get stuck because they think their content is good enough, but they just haven’t found the right audience. But in reality, the right audience just hasn’t found a video that’s good enough for them.
Viewers will come to your channel when your content is ready. Look back at the early uploads of your favorite creators from when they first started, and genuinely ask yourself, “Would I watch this if they weren’t famous?” Or “Would I subscribe to this channel today?” Most likely, your answer is no. By the time they got your attention, they’d worked out the mistakes that held them back. They got better on camera, better at editing, they got better at storytelling, and the art of producing great content.
So, how can you do this? Well, first, stop thinking that you have it all figured out. You don’t. We all have room to grow. And when you realize that, then ask yourself these four questions:
- What’s right?
- What’s wrong?
- What’s missing?
- What’s confusing?
If more creators ask themselves these questions, they would grow. Optimize what’s right, change what’s wrong, clarify what is confusing, and add what is missing. You need to use these insights to produce your next video and make it better.