You could be just a few uploads away from your channel completely taking off. These three tips won’t only make your videos better, but they’ll help you reach your goals a lot quicker.
What is the number one piece of advice that new YouTube creators are always given? Just be consistent. Post a hundred videos because this is a marathon. Upload, upload, upload. That’s it. It’s easy as that. Just make videos. Okay, so you follow that advice. You work your butt off. You upload video after video after video. You stay consistent for weeks. Maybe even years. And then nothing. What is even going on?
There are right and wrong ways to be consistent on YouTube. You’re not going to really get anywhere by just uploading videos. You post videos, and you get results by doing these three things consistently. Read on or watch our video for more advice:
#1 Upload Frequency is Important But Creative Ideas Are More Effective
The first tip is to consistently develop strong ideas. The foundation of any great YouTube video is a strong idea. No matter how good your production value is or how often you post, if your ideas are weak, your video will be too. It’s just the truth.
Once you realize how important ideas are, you want to understand how to get more and better ideas.
The point is it’s not about the intensity of your upload schedule. It’s the intensity of your ideas that matter most, especially when the right idea has the strength to carry your channel farther than dozens of weaker ideas combined. Brainstorming should take time. Sometimes it may take several days or weeks to come up with a single solid idea, but it will be time well spent.
#2 Consistently Sharpen Your Skills
Being a YouTuber takes WAY more than just sitting in front of a camera and talking. It’s a real job. It takes real work and real skills to master and become really good at. If you want to make good videos, you have to learn how to edit, how to film, and how to just be on camera. There is so much that goes behind each video from every creator. And while consistently uploading videos is important, if you’re not consistently leveling up your skills, your videos don’t get better.
Look back on some of the first videos from your favorite creators. I guarantee you, they are probably a little bit rough. The same glow-up is true for so many other creators.
How did they get so good? They challenged themselves to get better, and they improved the skills that they needed to win. Between each upload, there should be time dedicated just to building up yourself, learning new skills, and acquiring what you need so that that next video can be even better than your last.
Luckily, YouTube happens to be the best place to learn how to be a stronger creator.
#3 Actively Respond to Data
The biggest thing you can do to see better results is to consistently and actively check the data available on your content. There’s a lot of information in your YouTube Analytics, and it can be confusing to understand what it all means. But there are four helpful questions you should be asking yourself every time you are in your YouTube dashboard:
- What’s right? Is there anything in my videos that I should keep doing or optimizing? Maybe it’s a topic that gets a lot of engagement or a style of editing that my audience loves.
- What’s wrong? Is there anything in my videos that I should change or get rid of? Maybe it’s a thumbnail and title that’s not getting a good click-through rate? Or that intro that’s causing me to lose half my viewers.
- What’s missing? Is there anything that I could do to improve this video or add to my future videos that viewers leave comments asking for something that I didn’t include? Or maybe I can add chapters using TubeBuddy’s Chapter Editor to automatically place timestamps in my videos and preview how my audience will see them. It will also boost my SEO and help my videos get found in search.
- What’s confusing? Is there anything in my videos that should be clearer? Am I using industry jargon that my viewers don’t understand? Is this video out of place with my channel’s overall theme or goals?
By taking the time to ask yourself these questions, you’ll be able to quickly look at your analytics, and one, you’ll know where to start, but two, you’ll be able to make adjustments as necessary based on your answers.
If you want to see real results, you need to put in the work and be strategic about it.
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