YouTube might be showing your stuff, but are people clicking?
The percentage of viewers who click (or tap) to watch your video after YouTube shows the thumbnail and/or title on the homepage, in suggested videos, or in search results.
Click-through rate (CTR) is an essential metric to understand and measure for any creator. The higher the CTR, the better. Not just because it directly translates to people watching your stuff but because the better your CTR, the more likely YouTube is to recommend your video.
CTR is a simple calculation: divide the number of clicks on your video by the number of impressions, then multiply by 100. A video with 1,000 impressions and 100 clicks has a CTR of 10%.
Ways to improve your YouTube CTR include:
#1 Optimize your thumbnail: Your thumbnail is the first thing people see. Make your thumbnails high-quality, relevant, and visually appealing. A solid text hook in bold text helps. Don’t use misleading or clickbait thumbnails.
#2 Optimize your video title: An attention-grabbing title is key. Use concise language to accurately describe the video and to spark interest. For example, “The Perfect Fluffy Pancake Recipe.” is better than “How to Make Pancakes.”
#3 Optimize your description: Your description should tell viewers what your video is about, engage their interest, and build anticipation for the content. Use relevant keywords to help your video rank in search results.
Next, include any important details or instructions. Use bullet points to break up the text, and add any links to relevant resources or products you mention in the video.
#4 Use relevant tags: Tags help YouTube’s algorithm understand what your video is about, which helps it appear in search results. Use relevant tags that relate to your video’s content.
#5 Engage your audience: When viewers leave comments on your video, respond promptly and thoughtfully. Engaging with your audience builds a loyal following and encourages viewers to click on your future videos.
Consider creating videos that directly address your audience’s questions or concerns. This type of content is highly engaging and can improve your CTR and overall channel growth.
#6 Analyze your data: Dig into the data for valuable insights into your video’s performance and audience engagement. Identify which videos have a high CTR and which need improvement. Adjust accordingly.
A data-driven approach helps creators make content that resonates with the audience and improves channel performance.
While YouTube analytics can get you some of the data, TubeBuddy analytics tools help you interpret and act on it.
A/B Testing YouTube Titles, Descriptions, and Custom Thumbnails
A TubeBuddy A/B test lets creators try two or more variations of a variable (the thumbnail, description, title, etc.). These variations are shown to different segments of YouTube viewers to determine which version performs best in terms of CTR.
Some of the biggest creators (yes, that includes MrBeast) will chop and change titles and thumbnails if their video isn’t performing. With TubeBuddy A/B Testing tools, this option is available to any creator with a Legend license!! Learn more about how to A/B test your YouTube custom thumbnails, titles, and descriptions in the following video:
If you want to gain an advantage as a YouTube creator, focus on increasing your YouTube click-through rate (CTR).to boost your chances of success.