If you want to go viral on YouTube Shorts, we have a secret formula that you can steal to generate the views you want. You can read through the seven steps you need to follow below or watch our video for more information:
#1 Start With a Killer Idea
If you’ve ever asked yourself, what video should I make, follow the three W’s method:
- Who is this video for?
- What problem are you solving?
- Why should someone care to watch?
Ideas are the single most important part of the YouTube equation. For every idea you make, you should have 100 you don’t. In other words, start with more ideas than you can possibly make content about and start sorting through for the most interesting.
#2 Think About What Problem You Are Solving
If you want to create a Short about getting your first 1,000 YouTube subscribers, the problem you are solving is showing other creators how to grow quicker on YouTube. You’re giving them valuable information about subscriber growth and why it’s so important. Your solution to a problem has to be clear and specific, and relevant to the audience seeking the answer. In this example, we wanted to offer a solution to fixing bad audio, a huge problem for many creators:
#3 What Solution Are You Actually Offering?
How are you getting people to buy into your specific solution for the problem that they’re facing? Are you promoting a solution based on data or insights or from your own experience? Are you reacting to an established but outdated strategy? What’s your hook to get the viewer to click on your Short?
#4 Catch the Viewer with an Awesome Hook
This is one of the most important, if not THE most important, parts of video creation. If you’re watching a YouTube Short or any type of short-form content, you have two to three seconds to capture the viewer’s attention, maybe even less.
How you capture someone’s attention is the difference between them scrolling away and never caring about anything you say or having them stop to stick around to listen to everything you have to say. The hook for getting your first 1,000 subscribers Short might go a little something like this; “If you’re struggling to get your first 1,000 subscribers and you’re feeling frustrated with growing on YouTube, I have a secret you probably didn’t know about!”
Speaking of problems and solutions, if you currently have long-form content on your YouTube channel and you’re not sure what kind of Shorts to make, then leverage what you’ve already published.
if you are a TubeBuddy user, you can find your best potential YouTube Shorts clips from existing long-form content with our Suggested Shorts tool.
Using AI, our feature finds the moments that generated the highest engagement in seconds, giving you an insight into the actual hook that’s going to work for your Shoty! Find out more about our Suggested Shorts feature here.
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#5 Deliver the Solution You Promise the Viewer
This is the second most important part of making a great Short because the viewer’s looking for any reason to click off if you’re not delivering. The key here, you must deliver.
Let’s build off the hook that we just developed to show you what a message would look like. If you’re struggling to get your first 1,000 subscribers and you’re feeling frustrated with growing on YouTube, I have a secret you probably didn’t know about. The secret is you need to spend more time on your thumbnails and less on video editing. Hook them in and deliver immediately, but do not forget this next part.
#6 Give the Viewer an Example
This shows the audience what they’re currently doing and what they could be doing better. The key here is that you need to show them. It’s important to show, not tell. If you’re showing someone something, they’re much more likely to believe in you. Don’t forget YouTube is a visual platform. In this Short, we gave the viewer real-life examples of YouTube’s new Multi Audio Track feature:
#7 End With an Explanation and a Strong Call to Action
After you give your example, reinforce how something may benefit the viewer or how this is going to help them move forward. Give them the result that they’re looking for and tie it all together.
Also, what do you want them to do next? Subscribe? Watch your next video? Ask them via a call to action. A simple call to action could go like this. If you enjoyed this video and want more strategies for growing your first 1,000 subscribers, make sure to follow for more content just like this.
Now, if we were to put all seven steps together to create a solid YouTube Short, your script would look something like this:
“If you’re struggling to get your first 1,000 subscribers and you’re feeling frustrated with growing on YouTube, I have a secret you probably didn’t know about. The secret is you need to spend more time on your thumbnails and less on video editing. Spending more time on your thumbnail will not only get you more views on your videos, but will also grow your subscriber count because you’re engaging the viewer and making them want to watch. If you enjoy this video and want more strategies for growing your first 1,000 subscribers, make sure to follow for more content just like this.”
And there you have it. That’s exactly the format that we follow to create that Short. And I guarantee you, if you follow this to a T, you will see the results you desire. It also works for long-form videos too!