When is the Best Time to Publish a Video on YouTube?

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Carla Marshall
May 27, 2022
When is the Best Time to Publish a Video on YouTube

The way to build your YouTube channel is by generating more views and subscribers. A huge part of audience development on the platform is knowing when to publish a video so it reaches as many eyeballs as possible.

Luckily, TubeBuddy has a tool that can help you with that. The ‘Best Time to Publish‘ tool is available to TubeBuddy users at all license levels, and you tap into it to learn exactly when your viewers are online and watching your videos.

Why YouTube Upload Date and Time Matters

Did you know that the first hour after you publish your video is the most critical? Did you know that the next most critical hour is the second one, followed by the third hour, and so on? 

Why? If a newly published video is attracting a significant number of initial views and watch time, this gives YouTube a signal that your video is worthy of being recommended and will potentially promote it to new viewers, including those who aren’t subscribed to your channel. 

Publish Videos When Your Audience is Most Active

To leverage this you need to determine when to hit the publish button. Luckily, TubeBuddy is here to help you identify that information.

YouTube has data on “When your viewers are on YouTube” (YouTube Studio > Analytics > Overview tab). Our proprietary algorithm takes a deeper dive into your channel’s data and calculates a score for every single hour of the week!

Here’s how TubeBuddy users can access the ‘Best Time to Publish’ feature: 

  • Go to your YouTube Channel.
  • Click on the TubeBuddy Menu in the top right corner of your channel screen.
  • Scroll down to “Best Time To Publish” in the drop-down menu, and click.
  • Scroll down until you see a multicolored table and your channel’s personalized information:

Our Upload Time recommendations take into account 6-hour blocks of time. The first hour is weighted the most and the 6th hour is weighted the least. We figure the bulk of your subscribers will view your video during this time period so you should publish and optimize around this timeframe. 

You should post your YouTube videos 1-2 hours before the peak of your audience engagement. As you can see from the above snapshot, according to TubeBuddy, this particular channel’s best time to publish is 4am. We would recommend that they post between 2am and 4am, as this is prime engagement time for their content.

When is the Best Time to Live Stream on YouTube?

You can also use the same TubeBuddy feature to determine the best time to live stream to your audience based on these recommendations.

Our Livestream Time recommendations work with 2-hour blocks of time to pinpoint when your audience is most active. While 6am seems awfully early, please take into account that the majority of your active audience may be based in a different time zone to the location in which you reside.

The ‘Best Time to Publish’ tool is available to TubeBuddy users at all license levels. Just install our suite of tools and get a head start on your competitors when it comes to generating views.

Carla Marshall Author

Carla Marshall

Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, & SEO