Consistent vs. Constant: 3 Tips For a Healthy Content Calendar

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.

Announcing TubeBuddy Suggested Shorts

YouTube is serious about Shorts, and with the latest update to the YouTube Partner Program (YPP), YouTube creators can get a cut of ad revenue. Before this update, it was possible to make money with Shorts, but growing your channel was the primary reason for long-form creators to consider short-form video too. Growing your channel with Shorts remains a solid strategic reason. Direct monetization of Shorts for creators in the YPP may well be the tipping point. As more creators look to add Shorts to their strategy, TubeBuddy has just the thing to help. Announcing TubeBuddy Suggested Shorts If you’re already saying, “I’m in!” skip ahead and sign up for the Suggested Shorts beta. Still with us? Great. Let’s look at how TubeBuddy Suggested Shorts works and how it can help creators — especially long-form creators — get serious about Shorts. How Suggested Shorts Works for Your YouTube Channel Cutting stand-alone chunks out of long-form videos is the easiest way to create Shorts.  With that in mind, TubeBuddy Suggested Shorts highlights exactly where audiences have engaged your most successful long-form videos, complete with timecodes. This simple insight makes it easy to cut a video to share as a Short, which… Continue reading Announcing TubeBuddy Suggested Shorts

Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Every creator dreams of massive success. Sensations like “Gangnam Style” and the “It’s Corn” song are prime examples of how going viral on YouTube leads to a flood of new views and attention, which can give creators a serious boost. Yet while some creators one hit wonders find their fame fleeting, others manage to stick around in the public eye.  So what do creators who have lasted more than a decade on YouTube have in common? They’ve outlived internet trends and cultural shifts, and demonstrated the necessary business savvy to extend their brands to mediums beyond YouTube. Here’s how six creators have stayed relevant for the long haul. 1. Schmoyoho The “It’s Corn” song was inescapable online this summer. But you might not know that the audio used in several million short-form videos was created by longtime YouTubers the Gregory Brothers, who joined the platform with their channel Schmoyoho in 2006. The band is on a mission “to create a cosmic dance party that brings world peace to all.” They’ve made a name for themselves across the web with goofy songs (what they call “songify”-ing) made from  serious audio clips including presidential debates and news interviews. You might recall “BED… Continue reading Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Someone Dislikes Your Video—Here’s Why Not to Get Discouraged

Before you panic about dislikes on a recent video, learn more about what the YouTube dislike feature actually means. It’s actually less influential than you might think. Instead of driving away traffic from your channel, dislikes are a learning opportunity for creators to understand what content is resonating well with creators.

Tapping Into the Trend: Education Content Is Getting a Makeover On YouTube

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.

3 Ways to Create a Killer YouTube Short

YouTube Shorts is a growing channel for content with lots of new possibilities. Whether you’re trying to gain new viewership or connect with your existing audience, the platform has much to offer. Original content and repurposed content alike have a home on Shorts so start creating now to take advantage!

Understanding Your Audience: How to Age Down or Grow Up 

YouTube is the most age diverse platform with audiences ranging from younger Gen Z all the way to baby boomers. Make the most of your content by understanding your audience: what generation are they and what makes them tick. Uncover tips for tailoring your content to each age group to expand your reach or connect with your existing viewers on a deeper level.