YouTube audience demographics: how to age down or grow up 

YouTube is the most age diverse platform with audiences ranging from younger Gen Z all the way to baby boomers. Make the most of your content by understanding your audience: what generation are they and what makes them tick. Uncover tips for tailoring your content to each age group to expand your reach or connect with your existing viewers on a deeper level.

Do YouTube dislikes even matter? No… but like, yes

Before you panic about dislikes on a recent video, learn more about what the YouTube dislike feature actually means. It’s actually less influential than you might think. Instead of driving away traffic from your channel, dislikes are a learning opportunity for creators to understand what content is resonating well with creators.

Understanding your audience: how to age down or grow Up 

YouTube is the most age diverse platform with audiences ranging from younger Gen Z all the way to baby boomers. Make the most of your content by understanding your audience: what generation are they and what makes them tick. Uncover tips for tailoring your content to each age group to expand your reach or connect with your existing viewers on a deeper level.

Reach new audiences with TubeBuddy Suggested Shorts

YouTube Shorts are a great way to grow your audience and boost engagement, but finding the right ideas for them can be tricky. The TubeBuddy Suggested Shorts feature makes it easier by highlighting the most engaging parts of your long-form videos. With this tool, you can quickly turn your best content into Shorts that resonate with viewers. Let’s explore how you can use TubeBuddy Suggested Shorts to create impactful content and help your channel grow. What is TubeBuddy Suggested Shorts? TubeBuddy Suggested Shorts is designed to make creating YouTube Shorts a breeze. By analyzing your long-form videos, it highlights the exact moments that captured the most audience engagement, complete with timecodes. These insights help you effortlessly clip and repurpose high-performing segments into Shorts that not only boost engagement but can also drive traffic back to your channel. Beyond repurposing, TubeBuddy Suggested Shorts offers predictions on potential audience interaction, making it easier to decide what new Shorts to create based on what resonated most with viewers in your longer content. Why Shorts are essential for YouTube growth Shorts are a powerful way to grow your YouTube channel. These quick, engaging videos are perfect for capturing attention and drawing new viewers to… Continue reading Reach new audiences with TubeBuddy Suggested Shorts

Grow on YouTube for Small Channels: 11 Settings to Turn On (or Off) Now

Every creator wants to grow on YouTube, but it’s especially important for small channels. There are no shortcuts but there are definitely some YouTube channel tweaks, YouTube hacks, and YouTube shortcuts that can help.  While it can feel impossible, if you do the work, you will grow your YouTube channel… and if you use TubeBuddy, you’ll grow even faster.  With that in mind, here are 11 YouTube settings every channel that’s looking to grow should change. It won’t take long. These are all easy changes to make but they can have an outsized impact, boosting your visibility, engagement, and overall performance.  Our advice? Open your YouTube Studio in another tab or window and follow along with our checklist of settings every channel looking to grow on YouTube should change. Which checklist is that, you ask? Let’s get to it! Here’s a guide on the top 11 YouTube settings you must turn on to grow your channel effectively. 1. Disable Automatic Chapters YouTube’s AI-generated chapters might seem useful, but they can often misrepresent your content and harm viewer retention. Left to its own devices, YouTube won’t do a great job of optimizing your chapter names for YouTube SEO.  Instead, manually add… Continue reading Grow on YouTube for Small Channels: 11 Settings to Turn On (or Off) Now

Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Every creator dreams of massive success. Sensations like “Gangnam Style” and the “It’s Corn” song are prime examples of how going viral on YouTube leads to a flood of new views and attention, which can give creators a serious boost. Yet while some creators one hit wonders find their fame fleeting, others manage to stick around in the public eye.  So what do creators who have lasted more than a decade on YouTube have in common? They’ve outlived internet trends and cultural shifts, and demonstrated the necessary business savvy to extend their brands to mediums beyond YouTube. Here’s how six creators have stayed relevant for the long haul. 1. Schmoyoho The “It’s Corn” song was inescapable online this summer. But you might not know that the audio used in several million short-form videos was created by longtime YouTubers the Gregory Brothers, who joined the platform with their channel Schmoyoho in 2006. The band is on a mission “to create a cosmic dance party that brings world peace to all.” They’ve made a name for themselves across the web with goofy songs (what they call “songify”-ing) made from  serious audio clips including presidential debates and news interviews. You might recall “BED… Continue reading Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Tapping Into the Trend: Education Content Is Getting a Makeover On YouTube

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.