Do YouTube Dislikes Even Matter? Yes… but Also No

Before you panic about dislikes on a recent video, learn more about what the YouTube dislike feature actually means. It’s actually less influential than you might think. Instead of driving away traffic from your channel, dislikes are a learning opportunity for creators to understand what content is resonating well with creators.

Consistent vs. Constant: 3 Tips For a Healthy Content Calendar

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.

YouTube: Brand Marketer’s Biggest Untapped Medium

An Untapped Platform Due to its extensive reach and popularity, a YouTube marketing strategy seems like a no-brainer inclusion in any campaign. However, less than 10% of businesses have their own channel, according to Brand Watch. That makes YouTube one of the most valuable, untapped marketing platforms available today. If you’re one of the many business owners or marketers who hasn’t yet taken advantage of YouTube, today is the day to get started. The platform requires minimal investment, precision targeting, simple viewer-to-consumer paths, built-in ROI tracking, and greater ad reach for 18- to 49-year-olds than all cable networks combined. In addition, it’s a great place for potential markets to better understand you and your brand. And if you’re needing some inspiration before you get going, we’ve got you covered. Read on for examples of various brands across the industry that all use YouTube to connect with their target audience and gain brand recognition. Brands That Are Succeeding Let’s take a quick look at some YouTube usage stats:  That’s a lot of traffic. It’s also true that there’s a lot of noise on the platform, with 500 hours of video being uploaded every minute. And while every brand must find their… Continue reading YouTube: Brand Marketer’s Biggest Untapped Medium

Extract Tags from YouTube Videos with View and Copy Video Tags

When you extract tags from YouTube videos, you can build out your own highly targeted tag list.  Maybe you want to use some of the same video tags as your main competitor on YouTube, or maybe you’re looking to mine your own videos to ensure you’re using tags consistently. Whatever the case, TubeBuddy View and Copy Video Tags is the best way to extract tags from YouTube videos.  With TubeBuddy View and Copy Video Tags, creators can easily optimize their YouTube video tags, extract video tags from YouTube videos and save them to a list, and even see which tags competitors are using and ranking for.  Why YouTube Video Tags are Important Tags are an important part of SEO; optimizing your YouTube videos to be found by The Algorithm. Tags are not the most important factor; YouTube looks at title, then description, then tags in that order. Still, top three. Tags are key to how videos are categorized on YouTube and optimizing YouTube video tags for your content is important. Tagged videos are more likely to be recommended to viewers when they watch a video with similar tags. Whether you’re creating #makeup tutorials, #speedruns of your favorite game, or spending… Continue reading Extract Tags from YouTube Videos with View and Copy Video Tags

How to Stand Out as a Gaming Creator on YouTube

As a niche, gaming is pretty saturated. Gaming has even spilled beyond the confines of YouTube to have its own platform in Twitch. If you want to make an impact as a gaming content creator, this is a challenge. TubeBuddy helps gaming content creators stand out, but there’s not a lot of room for gaming generalists at this point. It pays to pick a sub-niche. The sheer number of gaming content creators is a challenge, but it’s also an opportunity; there are a lot of lessons to be learned from other creators.  With that in mind, below are the top things we see gaming creators doing right, and doing wrong, as they try to make a name for themselves in this competitive content niche. We’ve also included some ideas and lessons that every YouTube creator — not just those battling it out in gaming — can use.  Use the comments to let us know what you think we got right, what we got wrong, and your own thoughts and tactics. When creators work together, we all achieve better outcomes.  You Have a Dream You pick up your favorite title, plug in, and start streaming. The fans come rolling in. soon,… Continue reading How to Stand Out as a Gaming Creator on YouTube

Getting Started on YouTube: Some Lessons Learned the Hard Way

Being a YouTube creator isn’t easy, but nor is working on an oil rig… and I know which one I prefer. In 2016 I was a freshly promoted operations manager for a multi-million dollar drilling and wellhead company in the oil-rich Eagleford Shale of South Texas. In my work, I had suffered broken fingers, two blown discs in my back, a hernia, and a concussion. I was working 138 hour weeks and was disillusioned, seeing money getting thrown at safety problems and an unspoken “don’t ask, don’t tell” attitude to worker injuries.  On Easter I sat down with my dad and brother who were also working in the oilfield. We had a fun chat about what we would do if we ever got away from these jobs. I wanted to fish… but I knew I didn’t want to run charters or a commercial vessel. I love being out on the water with family. I didn’t want to spoil that by turning my hobby into work. That’s how my journey as a creator began. In 2016, I launched the Stanley Orchard YouTube channel.  I decided I would go all-in on sharing my family fishing experiences with the world in the hopes… Continue reading Getting Started on YouTube: Some Lessons Learned the Hard Way

7 Painful Truths EVERY Small YouTube Creator Needs To Hear

These are seven painful truths you really need to learn as a YouTuber. You’ll progress faster if you do. Give them some thought so you can move forward with more success than you thought possible. Read ahead for our tips or watch the following video for more info: #1: YouTube’s Algorithm is NOT Responsible for the Failure of Your Low-quality Content Sorry, but poor-quality content will not gain traction no matter how hard YouTube pushes it. 99% of the time, if a video flops, there’s a legitimate reason why. Many creators attribute their video’s underperformance to YouTube’s algorithm without fully examining the analytics. The truth usually lies deeper in the data. Read The YouTube Algorithm Explained: Top 5 Things You NEED to Know to understand how the algorithm really works. #2: Content is Queen, and Thumbnails are King The best content in the world will always be held back by a poor title or thumbnail. Just like the tastiest food in the world won’t be eaten if it looks unappealing. Now, this is not giving you permission to make a garbage video and make a banger title and thumbnail for it. That’s not going to work. But don’t think that… Continue reading 7 Painful Truths EVERY Small YouTube Creator Needs To Hear

Announcing TubeBuddy Suggested Shorts

YouTube is serious about Shorts, and with the latest update to the YouTube Partner Program (YPP), YouTube creators can get a cut of ad revenue. Before this update, it was possible to make money with Shorts, but growing your channel was the primary reason for long-form creators to consider short-form video too. Growing your channel with Shorts remains a solid strategic reason. Direct monetization of Shorts for creators in the YPP may well be the tipping point. As more creators look to add Shorts to their strategy, TubeBuddy has just the thing to help. Announcing TubeBuddy Suggested Shorts If you’re already saying, “I’m in!” skip ahead and sign up for the Suggested Shorts beta. Still with us? Great. Let’s look at how TubeBuddy Suggested Shorts works and how it can help creators — especially long-form creators — get serious about Shorts. How Suggested Shorts Works for Your YouTube Channel Cutting stand-alone chunks out of long-form videos is the easiest way to create Shorts.  With that in mind, TubeBuddy Suggested Shorts highlights exactly where audiences have engaged your most successful long-form videos, complete with timecodes. This simple insight makes it easy to cut a video to share as a Short, which… Continue reading Announcing TubeBuddy Suggested Shorts

Why YouTube Success is all About Audience and Community

it’s vital to understand that your community and audience are everything if you want to succeed on YouTube.  Your community is the larger group of viewers who are interested in your content and follow you on the platform. Viewers who watch and interact with your videos comprise your audience. Here are some reasons why growing your community and audience on YouTube is the key to success: #1 The core of your channel is your audience. Your channel won’t have any viewers or active users if there isn’t an audience. The success of your channel depends on developing and retaining a dedicated following. #2 Your audience aids in your growth and expansion into new markets. When people appreciate and share your content, new viewers are introduced to your channel, further growing your following. This is why it’s crucial to concentrate on producing top-notch content that connects with your audience and motivates them to participate and share your videos. #3 Viewers who connect with you and your channel and are interested in your material make up your community. You should establish a personal connection with your audience and foster a sense of belonging and participation by creating a strong community. #4 You… Continue reading Why YouTube Success is all About Audience and Community

Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Every creator dreams of massive success. Sensations like “Gangnam Style” and the “It’s Corn” song are prime examples of how going viral on YouTube leads to a flood of new views and attention, which can give creators a serious boost. Yet while some creators one hit wonders find their fame fleeting, others manage to stick around in the public eye.  So what do creators who have lasted more than a decade on YouTube have in common? They’ve outlived internet trends and cultural shifts, and demonstrated the necessary business savvy to extend their brands to mediums beyond YouTube. Here’s how six creators have stayed relevant for the long haul. 1. Schmoyoho The “It’s Corn” song was inescapable online this summer. But you might not know that the audio used in several million short-form videos was created by longtime YouTubers the Gregory Brothers, who joined the platform with their channel Schmoyoho in 2006. The band is on a mission “to create a cosmic dance party that brings world peace to all.” They’ve made a name for themselves across the web with goofy songs (what they call “songify”-ing) made from  serious audio clips including presidential debates and news interviews. You might recall “BED… Continue reading Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Tapping Into the Trend: Education Content Is Getting a Makeover On YouTube

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.

3 Ways to Create a Killer YouTube Short

YouTube Shorts is a growing channel for content with lots of new possibilities. Whether you’re trying to gain new viewership or connect with your existing audience, the platform has much to offer. Original content and repurposed content alike have a home on Shorts so start creating now to take advantage!

Understanding Your Audience: How to Age Down or Grow Up 

YouTube is the most age diverse platform with audiences ranging from younger Gen Z all the way to baby boomers. Make the most of your content by understanding your audience: what generation are they and what makes them tick. Uncover tips for tailoring your content to each age group to expand your reach or connect with your existing viewers on a deeper level.

How to Use Events to Grow Your Creator Status

Different types of events offer creators an opportunity to connect with new audiences. Whether it be with fans, brands, or other creators, creators can leverage these opportunities to learn new strategies for their own content, discover brand deals, or gain an understanding of how their content is performing among viewers.