An Untapped Platform YouTube isn’t used nearly as often as it should be, especially when it comes to people looking to market their business. In fact, less than 10% of businesses have their own channel, according to Brand Watch. That makes YouTube one of the most valuable untapped mediums that exists. Therefore, you need to start and grow your channel TODAY. It’s not only a great idea for you, it’s your BEST opportunity for reaching your target market and getting them to understand you and your brand on a deeper level. In this article we’ll explore three businesses that are getting it right when it comes to YouTube. Patagonia, Red Bull and GoPro are examples of businesses that use YouTube the right way to connect with their target audience and gain brand recognition. Brands That Are Succeeding Before we delve into the three case studies, here are some important facts you need to know about YouTube and its popularity with users: 2 billion active users a month 2nd most popular search engine in the world In the United States, 90% of digital consumers use it What They Have in Common They all have a VERY clear understanding of their target… Continue reading YouTube: Brand Marketer’s Biggest Untapped Medium in 2022
Like many brands, Adobe found that it can be difficult to strike the right tone in branded content on YouTube. Adobe’s YouTube strategy overhaul has key learnings for any brand looking to grow their presence on YouTube.