An Untapped Platform Due to its extensive reach and popularity, a YouTube marketing strategy seems like a no-brainer inclusion in any campaign. However, less than 10% of businesses have their own channel, according to Brand Watch. That makes YouTube one of the most valuable, untapped marketing platforms available today. If you’re one of the many business owners or marketers who hasn’t yet taken advantage of YouTube, today is the day to get started. The platform requires minimal investment, precision targeting, simple viewer-to-consumer paths, built-in ROI tracking, and greater ad reach for 18- to 49-year-olds than all cable networks combined. In addition, it’s a great place for potential markets to better understand you and your brand. And if you’re needing some inspiration before you get going, we’ve got you covered. Read on for examples of various brands across the industry that all use YouTube to connect with their target audience and gain brand recognition. Brands That Are Succeeding Let’s take a quick look at some YouTube usage stats: That’s a lot of traffic. It’s also true that there’s a lot of noise on the platform, with 500 hours of video being uploaded every minute. And while every brand must find their… Continue reading YouTube: Brand Marketer’s Biggest Untapped Medium
Brand partnerships are an overwhelming prospect. As a new creator, you might not know what makes a worthwhile brand partner. Asking yourself these three key questions can help you determine whether a new partner is the right fit for you—and can help keep you safe if you decide to ink the deal.
Like many brands, Adobe found that it can be difficult to strike the right tone in branded content on YouTube. Adobe’s YouTube strategy overhaul has key learnings for any brand looking to grow their presence on YouTube.
By trusting creators to develop more authentic content, brands can grow their online presence to match independent creators