Is it too late to start a YouTube channel in 2022? Is the market oversaturated with content in your niche, making it feel impossible to grow as a new YouTube creator?
If you’re considering a new channel, and you’re just not sure where to start or how to get more YouTube views and more subscribers, stick around because this post is for you.
Jeremy Vest, an experienced YouTube strategist, and creator gives fundamental tips on why you should start a channel right now.
Watch the video below or keep reading for the highlights:
Why Should You Start a YouTube Channel in 2022?
Every creator should start with an idea of what value they can bring to viewers. What is the reason that people will tune in and watch? What will make a viewer subscribe?
Take Roger Wakefield. As a plumber, he believed his value lay in that trade. But he’s also a very charismatic creator. Although he has years of experience as a master plumber, his superpower is to teach and entertain.
He combines a magnetic presence with practical advice for people to follow. Those skills have generated over 50 million views for a channel focused squarely on plumbing. There truly is room on YouTube for every type of creator. That’s the number one reason to start a channel today!
How to Stand Out as a Brand New YouTube Creator
The path to finding success as a new creator is to know who you are, what your value is, and who your target audience could be based on that value.
That audience doesn’t have to be in the millions. It’s about how hard you win with your audience, how much value you bring them, and more.
Never underestimate the power of connecting with people that are just like you.
Jeremy was the Chief Marketing Officer of Braille Skateboarding, the largest skateboard YouTube channel in the world. Braille tapped into the demand for content from skaters and encouraged viewers that they could do the same tricks too.
With 5.7 million subscribers, Braille is a perfect example of a channel that knows its audience and the value it brings to them with each video.
Use YouTube Shorts to Grow Your Channel
Jeremy confirms that he’ll use Shorts to grow his brand new YouTube channel. He estimates that 80-90% of his views will be generated from YouTube Shorts content.
It’s a great strategy. Not least because if you can master a 15-second video, you can master a 5-minute video. It’s the perfect training ground for new creators.
It’s also easier to create many Shorts videos, so you get the chance to improve in a shorter amount of time.
Get Better at What You Do as a Creator
If you really want to dominate a niche or topic, you have to hone your craft and be good at what you’re talking about.
So, focus on your craft but provide real value to your content to make you stand out against the crowd.
What to Keep in Mind if You Start a YouTube Channel in 2022
You need to worry about three main things if you’re a new creator.
Clickability: If someone doesn’t click on your thumbnail and title combination, they’ll never see your video. Make sure you put every effort into creating the most clickable custom thumbnails and video titles that you can.
Watchability: If someone clicks on your thumbnail, but they don’t watch your video for very long, you have a real struggle on your hands. You have to make content that people want to consume.
Likability: Make content that your subscribers love. That way, they will engage with it and share it. A strong community is everything if you want to be a successful YouTube creator.
If You Want to Start a YouTube Channel, Then Go For It!
If you’ve always wanted to create a YouTube channel, there’s never been a better time than right now. Don’t worry about there being millions of channels you’ll have to compete with.
Think of it this way. Nobody ever says, ‘are there too many websites?’ If an individual or a business wants a digital presence, then a website is a no-brainer.
Don’t hold back if you feel you can offer value as a creator or give new insight into an old topic. Take the leap today.
Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, & SEO