Why YouTube Success is all About Audience and Community

it’s vital to understand that your community and audience are everything if you want to succeed on YouTube.  Your community is the larger group of viewers who are interested in your content and follow you on the platform. Viewers who watch and interact with your videos comprise your audience. Here are some reasons why growing your community and audience on YouTube is the key to success: #1 The core of your channel is your audience. Your channel won’t have any viewers or active users if there isn’t an audience. The success of your channel depends on developing and retaining a dedicated following. #2 Your audience aids in your growth and expansion into new markets. When people appreciate and share your content, new viewers are introduced to your channel, further growing your following. This is why it’s crucial to concentrate on producing top-notch content that connects with your audience and motivates them to participate and share your videos. #3 Viewers who connect with you and your channel and are interested in your material make up your community. You should establish a personal connection with your audience and foster a sense of belonging and participation by creating a strong community. #4 You… Continue reading Why YouTube Success is all About Audience and Community

Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Every creator dreams of massive success. Sensations like “Gangnam Style” and the “It’s Corn” song are prime examples of how going viral on YouTube leads to a flood of new views and attention, which can give creators a serious boost. Yet while some creators one hit wonders find their fame fleeting, others manage to stick around in the public eye.  So what do creators who have lasted more than a decade on YouTube have in common? They’ve outlived internet trends and cultural shifts, and demonstrated the necessary business savvy to extend their brands to mediums beyond YouTube. Here’s how six creators have stayed relevant for the long haul. 1. Schmoyoho The “It’s Corn” song was inescapable online this summer. But you might not know that the audio used in several million short-form videos was created by longtime YouTubers the Gregory Brothers, who joined the platform with their channel Schmoyoho in 2006. The band is on a mission “to create a cosmic dance party that brings world peace to all.” They’ve made a name for themselves across the web with goofy songs (what they call “songify”-ing) made from  serious audio clips including presidential debates and news interviews. You might recall “BED… Continue reading Trend Transcenders: 6 YouTube Creators That Have Stood the Test of Time

Someone Dislikes Your Video—Here’s Why Not to Get Discouraged

Before you panic about dislikes on a recent video, learn more about what the YouTube dislike feature actually means. It’s actually less influential than you might think. Instead of driving away traffic from your channel, dislikes are a learning opportunity for creators to understand what content is resonating well with creators.

Tapping Into the Trend: Education Content Is Getting a Makeover On YouTube

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.

Consistent vs. Constant: 3 Tips For a Healthy Content Calendar

Even content creators face burnout. Despite being a dream job for many, the lack of structure can be overwhelming and lead creators to overcommit—and then burn out. Instead, try these three tips to build a thoughtful and robust content calendar that prioritizes well-being without sacrificing audience engagement.

3 Ways to Create a Killer YouTube Short

YouTube Shorts is a growing channel for content with lots of new possibilities. Whether you’re trying to gain new viewership or connect with your existing audience, the platform has much to offer. Original content and repurposed content alike have a home on Shorts so start creating now to take advantage!

Understanding Your Audience: How to Age Down or Grow Up 

YouTube is the most age diverse platform with audiences ranging from younger Gen Z all the way to baby boomers. Make the most of your content by understanding your audience: what generation are they and what makes them tick. Uncover tips for tailoring your content to each age group to expand your reach or connect with your existing viewers on a deeper level.

YouTube: Brand Marketer’s Biggest Untapped Medium in 2022

An Untapped Platform YouTube isn’t used nearly as often as it should be, especially when it comes to people looking to market their business. In fact, less than 10% of businesses have their own channel, according to Brand Watch. That makes YouTube one of the most valuable untapped mediums that exists. Therefore, you need to start and grow your channel TODAY. It’s not only a great idea for you, it’s your BEST opportunity for reaching your target market and getting them to understand you and your brand on a deeper level. In this article we’ll explore three businesses that are getting it right when it comes to YouTube. Patagonia, Red Bull and GoPro are examples of businesses that use YouTube the right way to connect with their target audience and gain brand recognition. Brands That Are Succeeding Before we delve into the three case studies, here are some important facts you need to know about YouTube and its popularity with users:  2 billion active users a month   2nd most popular search engine in the world  In the United States, 90% of digital consumers use it What They Have in Common They all have a VERY clear understanding of their target… Continue reading YouTube: Brand Marketer’s Biggest Untapped Medium in 2022

How to Use Events to Grow Your Creator Status

Different types of events offer creators an opportunity to connect with new audiences. Whether it be with fans, brands, or other creators, creators can leverage these opportunities to learn new strategies for their own content, discover brand deals, or gain an understanding of how their content is performing among viewers.