There’s a lot that goes into finding your niche. Whatever your goals, it’s good to be aware of what are the most profitable niches on YouTube. In other words, what type of content makes the most money?
Before jumping into the rankings, it’s important to clarify what data we’re looking at. The content types are ranked by CPM.
What is CPM? Using the Latin word for thousand (mille), Cost Per Mille or cost per thousand, refers to the amount an advertiser pays YouTube for every 1,000 views. It’s an advertiser-focused metric.
RPM, the creator-focused metric, stands for Revenue Per Mille. Or the total revenue per one thousand views reported in YouTube analytics that a creator receives after YouTube takes its cut. This number is a little trickier to nail down. It includes a creator’s views from videos that are not monetized, plus money earned from Channel Memberships, Super Chats, and Super Stickers.
So, keep in mind that these rankings are from the more straightforward data on CPM, not RPM.
Top-Earning Niches Ranked by Average CPM:
1. Making Money Online
Coming in hot with a CPM of $13.52 is content surrounding strategies for making money online.
2. Digital marketing
This topic includes social media marketing and is backed by folks who know their way around SEO.
3. Personal finance
From debt-reduction to crypto investing, this category runs the gamut. And advertisers are keen to throw money at an audience seeking out this type of advice.
4. Educational
With a $9.89 CPM, the education bucket includes a very broad range of tutorials, courses, lectures, teaching inspo, and even nursery rhymes. But keep in mind, if you’re creating content for kids, you need to meet YouTube’s quality principles for kids and family content to monetize each video.
5. Tech cars and gadgets
Finishing the top third, many reviewers earn money by sharing links to products and discount codes.
6. ASMR and anything similar
By niche number six, the average CPM has dropped $10 to $3.50. But keep in mind, there are many creators outside of the most profitable YouTube niches who earn money outside of the YouTube affiliate program.
7. Lifestyle
8. Fashion and try-on hauls
9. Beauty and makeup
10. Motivational and spiritual
11. Cooking
12. Travel
13. Fitness and bodybuilding
14. Gaming
15. Comedy and humor.
Coming in last with an average CPM of around $1 is comedy and humor.
15 Most Profitable Niches on YouTube Transcript:
What type of content on YouTube makes the most money? Before we get into that there’s something you need to know: CPM versus RPM.
CPM is cost per mille. All that means is that’s how much advertisers pay YouTube for every 1,000 views.
RPM is revenue per mille. That’s how much the YouTuber or Creator gets from 1,000 views.
1. Making money online. That is a CPM of $13.52.
2. Digital marketing
3. Personal finance
4. Education
5. Tech cars and gadgets
6. ASMR and anything similar, that is a CPM of $3.50
7. Lifestyle
8. Fashion and try-on hauls
9. Beauty and makeup
10. Motivational and spiritual
11. Cooking number
12. Travel
13. Fitness and bodybuilding
14. Gaming
15. Comedy and humor, which has a CPM of around $1.
Hope those helped. And let me know in the comments below, what niche are you in?
by TubeBuddy as part of