Creator Spotlight: Living the Dream & Doing the Work – The Kumaar Family

Andrew Moore-Crispin
September 27, 2023

Check Out the Kumaar Family:

The Kumaar Family — Logesh, Rachel, Zaden, and Kyren — are a Malaysian-American family whose vlog-style content shares a slice of family life, couple life, and enough travel and food content to turn you (or at least us) green with envy. 

The Kumaar Family were runners up in the Vlogging category in the 2023 TubeBuddy Emerging Creator Awards. In addition to their vlog content, they also do fun skits and aren’t above pulling a prank or two.

As active TubeBuddy users, and with nearly 650K subs on YouTube alone, it’s clear the Kumaar Family’s content resonates. It’s equally clear they put a lot of effort into their content… in addition to holding down full-time jobs… in addition to being active and engaged parents to two young children. 

We had a chance to ask the creators behind the successful and growing channel a few questions as part of the TubeBuddy Creator Spotlight series. Read on to learn what makes these creators tick, the challenges they face, their most exciting moments as creators and, of course, how they use TubeBuddy to help ramp up views, subs, and watch time.

Q: Tell us about the journey that brought you to where you are today as a content creator.

A: We wanted to show our intercultural world to people, so we picked up the camera & started making contents!

Q: How would you describe your brand as a content creator?

A: We are a Malaysian-American family, all about sharing family fun & relatable stories.

Q: What are the biggest challenges you face as a content creator?

A: Juggling time & attention between making content while taking care of our 2 toddlers.

Q: What advice would you offer to someone just starting out as a content creator?

A: Create content that is true to you & what you’re passionate about. Don’t stress about how to make it viral or what others want to watch.

Q: What has been your proudest moment as a content creator so far? Why was it so meaningful to you?

A: Growing our community & connecting with people from all over the world. It’s special to us that a lot of couples and families relate very well with our stories no matter which part of the world they’re from.

Q: What gives you energy as a content creator? What takes your energy?

A: When people enjoy our content (that) gives us energy, but creating that content can get overwhelming at times.

Q: What misconceptions about content creators do you wish you could dispel?

A: That we live an easy, luxurious, fun, and carefree life. We’re just regular people, just like your average next door neighbour!

Q: What is your ultimate goal as a creator? What steps are you taking to get there?

A: To relate to everyone around the world! And we’re doing it through one video at a time.

Q: How did you discover TubeBuddy and what made you decide to try it?

A: Google Sponsored Ad search. It was when we’re starting out – so it was great as a learning guide into the creator world.

Q: How has TubeBuddy helped you grow your channel and improve your content?

A: The learnings from Resource Center, Podcast, etc.

Q: What is your favorite TubeBuddy feature?

A: Data & Research

Q: How would you describe TubeBuddy to a fellow creator?

A: Your best buddy to guide you in your content creator journey

Malaysian-American Kumaar Family of four

Thanks to the Kumaar Family for taking the time to share your thoughts and for using TubeBuddy. We can’t wait to see what’s next… and safe travels!