When it comes to YouTube, most people believe that simply uploading videos will get you a lot of views and subscribers. However, we will show you data that will tell you the steps it actually takes to grow your YouTube channel. Many factors contribute to your channel’s growth. These include: content type, identifying your niche, S.E.O, and most importantly – high performing, quality videos that connect with your target audience.
Here at TubeBuddy, we have access to 3.5 million YouTube users in our database. After examining the data, here are some important statistics for you to know. For channels with 1,000-10,000 subscribers there is an average of 152 uploads. Channels with 10,000-100,000 subscribers averages 418 uploads. Channels with 100,000 to 1 million subscribers averages around 1171 uploads and the channels with 1 million or more subscribers average 3873 uploads.
This data is important because it can help you see where you land and whether or not you need to upload more content for maximum exposure. YouTube is the second largest search engine in the world. This means that the users are already there, you just need to find the right content to put you where you want to go. TubeBuddy’s Search Explorer and Keyword Explorer tools can help you identify opportunities to show up in search. If you’re just staring out, a great type of video to make is called evergreen content.
Just like an evergreen tree, this type of video is relevant year-round which helps you get views. Evergreen videos typically include content such as how-to videos, tutorials, and case studies.
Using TubeBuddy’s Keyword Explorer tool will give you a good jumping off point. For this example, we typed “grow on YouTube” as our keyword. Within the weighted score tab, you will find lots of valuable information. *Note that in order to access the weighted score, you will need a Pro or higher level license.
An important section to look at is the “You vs. Top Ranked Videos” section. This tells you how many views on average you’ll need to show up on the first page of search results. If that number is higher than your average views you should modify your term.
The Video Searches section shows you what people are actually searching on YouTube and can help you modify your keywords.
If we change the keyword to “how to grow on YouTube” the results change and the entry point to show up on the first page of search results is even higher.
So we’ll modify again and change our keyword to “how to grow on YouTube in 2020 – data you need to know.” This title does two things that YouTube recommends. It is a title that is both searchable and compelling. In this example, the searchable part of the title is “how to grow on YouTube”
And the compelling part is “data you need to know.”
Think of it as a formula: Evergreen + Trending = great combination for consistent traffic to your YouTube channel.
Once you’ve titled your video, you need to think of other videos that will help bring users in. That’s where knowing the average uploads needed comes in handy. This way, you can focus your videos on content that both you and your audience like.
Now, let’s head to the upload page.
Enter your title and then find a way to make the title naturally describe the video like we did in this example.
It’s important to repeat your title in both the description and tags because YouTube’s default setting is to sort searches by relevancy.
Remember, the numbers of uploads you need is just an average. However, knowing these numbers can help you plan your video schedule and shape your content. As always, please leave a comment and let us know how you plan to grow in 2020.